Admittedly a rather dated example of what I want to produce, but the concept is there. I think that the best route to go with the brief would be to produce a relatively low-cost mailout that can be easily recreated by herself. Obviously the branding will have to work across the entire range of deliverables, so far I'm thinking: invoice sheet, postcards, business card, letterheads (despite their lack of functionality in this day and age), envelope and some form of interactive element.
The envelope on on the top image is a really cool idea, so I could have 2 envelopes with her logo working across both of the mailouts. The format for the mailout will be something around or about the format for the postcards so probably round 110 x 155mm or something similar.
I thought the composition of the image is the sort of thing I would be using throughout the final board photos for submission. Double whammy really.
Just had a good idea with the transparent stock such as acetate or tracing paper; The mailout could have all the gubbins inside, but the first thing you pull out is the logo applied centrally, the viewfinder highlights a certain section/part of the images in her portfolio, giving potential employers a free print and something interesting to hold on to.
Looking particularly at the envelope/mailout at the bottom of the image, where the format is small and compact, which also potentially means that one could mass produce them so Jenny is not limited to just one to give out herself. I like the stock and the arrangement that leaves enough space to fit in a whole host of interesting deliverables. Magick.
