Wednesday, 25 January 2012

Vintage 1950s Adverts

Thought that since my dissertation revolves around the period of the pre and post Cold War era, it would only make sense to look at how they visualised data and used a combination of functionality and aesthetic to create high impact advertising.
I love the use of a desaturated palette, simple icons and symbols without loss of communication in regards to the function of ideology behind the image.

I found these on brainpickings. The full set can be found on flickr.

http://www.visualcomplexity.com








Not just the overall impact of the adverts appeal to me, but the stock they were printed on adds to the impact. The days when science adverts explained their purpose, unlike today where associative and lifestyle marketing follow the trend of technological gadget commodity culture.