Little piece I picked up in the library, due to the nature of the magazine or 'zine, this format seemed highly appropriate, small compact and can be easily carried. Despite the common misconception that today's gamer is a lazy individual who feeds off trolling the internet and gaining points based on their habitual pushing of buttons to attain a higher status, actually goes places regularly. The shop being the main point of contact for the individual where magazines or smaller publications can be found. The magazine format is relatively small to all of the others, but it still would stand out if the design was high impact and had a certain attractiveness paired with a unique approach.
Insight magazine has neither, but it does have its size. And a handful of well laid out, clear type. All for 20p.