First image I have sourced from a book I got out at the library from Rockport: Innovative Promotions that Work by Lisa L. Cyr. Probably will hold onto this as it will come in handy for when I need to come up with more deliverables for briefs or ideas in general.
Ok back to the brief, I love the use of transparent paper to lure the audience into reading the contents/image. A sort of reveal element ties in with the overall brand guidelines/concept behind the magazine, where gaming is stripped back and viewed in a different way.
