For an illustration brief that I was meant to really develop my style and create a range of awesome prints via my favoured method - screenprinting - I didnt really set out to achieve what I envisioned. In retrospect, the brief was a dry one compared to some of the more professional concepts that circulated around the studio, but I just wanted one brief where I could flex and test my illustrative muscle.
The initial branding of the night was meant to be a fixated logo, but I was glad that I decided to create a range of illustrative type as it is something I enjoy and wanted to push further both professionally and personally. It also allowed me to set a sort of feel for the rest of the project which made it alot easier to progress with. I think my major issue was at the start of this brief, I had just got my tablet and relied on my limited knowledge to try produce illustrations on a purely digital basis, which hindered the project's progress and created generic looking "grunge" illustrations that did not come out how I wanted.
Early on in the development process, before I rationalised that I did not really need to come back to the brief until later on, I thought that I had a good enough style to run with. Although self doubt was constantly creeping about up until the second to last crit, where incredibly positive feedback came back from peers I highly value and respect for the quality of their own work.
The next stage where I chose the colour combinations was a rush job, as I left it late in development and settled with a combination that I thought worked very well, but upon reflection I could have created a palette that reflected each night individually, with one colour tying the range together. Another major issue was the lack of range in terms of illustrations and the underdeveloped imagery. I wish I could have just taken the brief under my wing and made it the capitalisation of my illustrative style allowing for peace of mind and a good place to develop further upon submission. I did however, get to a stage where I am confident enough to show people my illustrations without fear of rejection.
The project as a whole feels half finished, as I didnt get everything done so I could print some physical deliverables, I do have the promo pack mailout but I just didnt see the point in submitting something that appeared unprofessional and without the accompanying deliverables to back up the entire project.
The brief could have done with alot more in terms of actual products, but again I left it too late and depended on just winging it. I did enjoy doing it, especially adding the detail and tones that I think really bring the project together and demonstrate my evolution as a professional illustrator, although this title is a premature label until I get myself known more.
A huge positive from hindsight is knowing where to improve and as such, I cannot wait to get involved with other illustrators and get some public experience collaborating.
