Monday, 27 February 2012

Guardian Guide

Heroes of Science needs some context and due to the nature of the size of the publication, it only seems fitting to look at the dimensions and colour profile of the Guardian's The Guide.

CMYK values:

Text: PSO SNP Paper (ECI) FOGRA42L Max TAC 260
Covers: ISO Coated v2 300% (ECI) FOGRA39L Max TAC 300

According to the European Colour Initiative, the Offset Profiles for the supplements are in regards to mass production. This is when using Offset Lithography as the primary methodology for the manufacturing of the publication/supplement. These values are used for colour-accurate proofs, the FOGRA
"represents the expected result of a standardized offset print on coated paper... with subsequent matte film lamination." (Usage in practice/Pre-press)


The profile in question is a good choice when the intended printing conditions are not yet know. The advantage of the coated profile with a maximum total ink coverage of 300% is it's higher flexibility regarding the use of sheetfed and web offset printing.
The best results for professional printing are achieved with cmyk prepress data prepared with the profile that matches the printing condition exactly.

Their deadlines for Display Copy are 8 days prior to publication.
Inside copy is 5 days prior to publication.


The double page spread specifications are:

Trim: W 290mm x H 230mm
Bleed: W 300mm x H 240mm
Type: W 270 x H 205mm

Some other handy specifications for pages are as follows:




Half Horizontal - W 130mm x H 100mm





Half Vertical - W 63mm x H 200mm





Quarter Page - W 63mm x H 100mm





Half Height Double Page Spread - W 270mm x H 100mm





Page Bleed -

Trim: W 2145mm x H 230mm
Bleed: W 155mm x H 240mm
Type: W 130mm x H 205mm


2 + 2 Column Fireplace - W 146mm x H 200mm





These will be handy for both the Eureka! brief and the Heroes of Science brief, as I will have to play around with different layouts to maximise the overall look of the publication/editorial. It will also help to demonstrate my capabilities in regards to type and layout as it is a skill I need to develop more so I can become more employable.

Source:
http://specle.net/uk/guardian-news-media/guardian-guide
http://www.eci.org/en/colorstandards/offset?DokuWiki=05fb5cbe3a467293eef0422c6f2192b0