OK so basically it was acknowledged that the collective needed to rationalise the deliverables and their significance to the rest of the SOI and the briefs included in the umbrella statement.
The Heroes of Science brief needs more of a range, with the possibility of accompanying posters or promoted so it adheres more to my SOI.
Bottom of the Bottle needs to be rationalised as to certain outcomes at my discretion. This is to avoid doing too much work for the sake of doing work. Also to make sure I create some "sexy" design as to give my work more impact.
"The illustrations are looking great, but what else could be applied to make it better?" - I think the content of the drawings need to be reconsidered as I was only thinking of the small scale impact over the actual A1 solution that is needed. I will need to draw bigger and much more detailed. More time needs to be spent on my illustrations to ensure the application is relevant to the brief.
"You could do a launch night, tickets, promotion etc..." this was a brilliant idea, despite the client not wanting to spend too much, I think this would be a highly beneficial exercise to give me more range and create a solution that is weighty and demonstrate my ability to think on a larger scale.
Tomb Raider needs to be clarified, less objects and more design. Focus on elements that will support my SOI and my intentions. A special edition publication would be much more appropriate so I will focus on trying to create more specialised print based solutions for this brief.